Swipe, match and swap clothes with friends for a more sustainable future.

UX/UI Case Study

About the project

The Idea
The Problem

SwapMe is a mobile app that connects friends and their wardrobes. People can use the app to swap clothes for as long as they want or request pieces for fashion emergencies. The purpose of SwapMe is to reduce environmental impact and introduce users to cost-effective alternative ways to fast fashion.

There are three main problems that the app is aiming to solve:

• Users buy expensive clothes for special occasions that they only end up wearing once.

• Users wish to be more sustainable and experiment easily with different styles.

• Users don't trust the cleanliness of items from people they don't know.

Target Audience

• Age Group: 18-38

• Sex: Male & Female

• Location: International

• Income level: £20K - £50K

• Characteristics: Tech Savvy, Budget Conscious, Sustainability Conscious, Friendly, Social, Social Media Users

Online Survey

After researching the competitors, I decided to conduct an online quantitative and qualitative survey to understand the user’s needs better. There were 40 participants that provided me with valuable information regarding their needs around clothing and explained why they would or wouldn’t consider swapping clothes with other people.

Aggregated Empathy Map

To understand my users on a deeper level, I decided to create an aggregated empathy map and synthesize the reoccurring themes that I found in my research.

The Solution

I set out to create an MVP and explore which features I should add in the first round of the app, which wouldn't be too costly for my hypothetical client. I started by empathizing and researching and quickly jumped into creating paper prototypes for testing. Following feedback from the paper prototypes, I built a mini design system and an interactive high fidelity prototype.


Competitor Analysis

I started my research by conducting a competitor analysis. Is this problem something that has been solved already? If not, how have companies tried to tackle this issue? I decided to compare 4 mobile apps which I found had enough similarities with SwapMe.

Originally I downloaded the apps and explored their different features. Following that, I looked at online reviews on the Play Store and App Store to see what worked for the users and what made them frustrated.

I started grouping themes that stood out in my research to try and understand better what is important to the users and commonly thought amongst them. Below are the insights that I drew:

Affinity Diagram

Cleanliness is a big issue and something that could potentially stop someone from using the service, everyone has different standards

It's a service people would use to save money or on a limited budget

Free delivery takes away the hassle from friends that live far from one another